Our hospitality specialists work continually with hotel clients to develop successful revenue generating strategies through their websites and online reservation systems.
Website Solutions
Motive offers a range of website design & development solutions for the hotel and hospitality industry. Our in-depth understanding of the unique requirements of the hotel industry, combined with innovative web design and technical excellence, enables us to create websites that dramatically transform online business.
Once we understand the hotel’s individual processes, their targeted audience and business aims we can translate that into a viable online strategy.
Websites are designed to be easy to use, accurately reflect the character and style of each hotel and be true to its brand.
Working Together On Marketing Strategies
We work closely with our hotel clients to manage their data and effectively use statistics to enhance and maximise all online sales and marketing opportunities.
By analysing internet searches, click through rates and conversions, along with booking analysis, we can plan effectively to maximise business opportunities throughout the year. We can fully track online marketing campaigns, such as affiliate sales or click throughs from banner advertising and e-mail shots, providing hotels with detailed data that will allow them to refine and enhance their e-marketing strategy.
Motive’s Integrated Online Reservations Software - for independent hotels and groups
Motive offers you real time online reservations from your own hotel website, enabling guests to swiftly establish a relationship directly with the hotel, whilst the hotel enjoys commission free reservations.
Motive provides your individual hotel or group with a proprietary booking engine, fully integrated with your Hotel Property Management System (PMS) or Central Reservations Office (CRO) to give real time room rates and availability on your website(s). You’re in complete control of your revenue management so you can maximise room yield at all times.
We specialise in integrating to:
- Micros Opera (icon)
- Xn GlobalRES / Protel (icon)
A Motive integrated booking engine provides your website with the following fantastic features:
- Commission free, real time online bookings
- Highly customised user experience complementing the look of your website
- Rate and availability loading managed via your PMS
- Promotional code / block code / corporate account facilities
- Saved guest details to simplify repeat bookings and build guest history
- Booking history
- Rules based system for selling packages, upgrades and extras
- Managed packages, upgrades and extras inventory
- Rules based web only special offers and promotions
- Loyalty programme – earn and redeem points online
- My Account area
- Secure online payments and room guarantees
- Web based administration system
- Tiered security for administration.
Content Management System (CMS)
Motive is proud to be a gold partner of Kentico CMS. It is way ahead of the competition and we believe that only the best is good enough for our clients. From working so much with the hospitality industry we know how to get the best out of the system’s functionality and adapt it to completely meet hoteliers’ needs. We never stand still, we know there is always room for improvement and we continually strive to provide the finest solutions for the highly competitve hotel market.
CMS Functionality Exclusively for Hotels
Advanced Hotel Optimised Functionality
- Availability search form, linking to your booking engine on every page
- Newsletter signup and registration
- Newsletter Send (compose and send emails to your mailing list)
- Categorised Special Offers and Offer Search
- Special Offer landing pages
- Fully content managed banners and slideshows for promoting multiple offers or features of the hotel per page
- Destination Ideas - where local attractions and events can be displayed
- Hotel Events / Wedding Fairs (can also be displayed on a map)
- Hotel Guest Book
- Multiple Enquiry forms by channel - includes forms for “request a call back”, general, wedding, event and leisure enquiries
- Meetings and conferencing “Request a Proposal” form
- Media Centre with password protected image/media library and press releases
- Multiple image galleries.
Functionality provided by Motive’s CMS:
- Blogs
- Events module with calendar and delegate registration
- Ratings and reviews of site content
- E-commerce
- Forums
- Friends and user groups
- Maps (Google, Bing)
- Media Libraries
- Message Boards
- Messaging between friends
- Online Forms
- Polls
- Document and usage reports
- Wiki
- Web Analytics.
Creative Freedom
The Kentico CMS gives you the creative freedom to manage online content in real time. News, events, special offers and promotions can all be instantly managed by each property (or centrally). Rich and relevant content will drive visitors to your site and improve natural search results.
Search Engine Optimisation (SEO)
When developing a new hotel website we place great emphasis on building a search engine friendly solution that will get potential guests to your website - easily and quickly! We take full advantage of the Kentico CMS search engine friendly features.
We will drive people to your site with:
- Well constructed pages that allow search engines easy access to your text content
- Optimised page titles, h1 tags, alt tags & meta descriptions
- Navigation that can be searched and indexed by search engines
- Search engine friendly URLs
- Site map and Google XML site map to assist search engines to index your site
- Google analytics
- Search engine friendly redirects (301) from old to new URLs