Kentico CMS Deployment & Customisation
Motive is proud to be a gold partner of Kentico CMS. It is way ahead of the competition in terms of its content management features, flexibility and price. It allows the user to easily manage any number of websites with full standards compliancy and SEO friendly content.
Kentico CMS is a web content management system that allows you to easily manage your website content without technical knowledge. If you need to add some text, image or product to your website, you can do that through a browser-based user interface without calling the web designer. Kentico CMS goes beyond content management and offers many additional modules that allow you to create online forms, send e-mail newsletters, sell products online, build customer communities and many others.
If you know how to use Word it will be easy for you to learn how to use Kentico CMS.
Templates enable you to create new pages, enter text and upload images. They ensure that your website is consistent and you can see what pages will look like at the time you edit them.
Kentico CMS allows you to delegate content authoring to any person within your organisation, while still keeping control over what is published.
Search Engine Optimisation
For most websites, search engine traffic is the primary and most efficient source of visitors.
Kentico CMS allows you to create a search engine optimised website. It gives you full control over your keywords and their placement - you can customise search engine friendly URL addresses, page titles, keywords and descriptions, link titles and image titles. Also, the CMS generates clean HTML code that can be easily read and followed by the search engine robots.
Web Analytics, Campaigns and Conversions
Kentico CMS allows you to easily track the number of visitors, page views, referring URLs and other useful information about your site traffic. Moreover, you can track your online campaigns, create short URL addresses for tracking off-line campaigns and generate conversion reports to determine the success of these campaigns. Conversions may be a newsletter subscription, whitepaper download, user registration or purchase in your online store - basically any activity that creates a lead or client.
Create Online Forms without Programming
Online forms allow you to grab user contact details and generate leads for your sales team. With Kentico CMS you can create online forms without any programming - you just define the fields and put the form on the page. The entries are stored in the database, sent to your e-mail or exported to Excel. You can also easily set up an auto-response to send an e-mail to the visitor who submitted the form which can be used for sending white papers, marketing collateral, etc.
Create New Opportunities through E-mail Marketing
E-mail marketing is one of today‘s most efficient tools for increasing sales and encouraging customer loyalty. With the Kentico Newsletter module you can easily send e-mails with useful information, product news, etc. You can personalise the e-mail with subscriber name and details to achieve a more personal feel.
Allow Visitors to Find What They Need
The Kentico CMS built-in full-text search allows visitors to quickly find what they are looking for. The search engine provides fast and accurate results, ranked by relevance and displayed with a preview.
Sell Products Online
Kentico goes beyond content management and comes with a built-in e-commerce module. It allows you to quickly set up an online store, define categories and enter product details. Every product can have multiple product options (size, colour, etc.) and you can even enable product configuration by client. You can define various price levels, create discount coupons and provide volume discounts. You can set up rules for shipping and tax calculation. The visitors can browse the products, add them to a wish list or shopping cart and purchase them online.
Social Networking Features
Blogs
Blogs allow you to keep clients up to date on what happens in your company. You can inform them about upcoming products, introduce new ideas and get their feedback through moderated comments. With Kentico CMS you can publish multiple blogs, you can even establish an approval process to avoid accidentally disclosing confidential information.
Forums
Forums represent the core of every online community. They enable your clients to communicate with your company as well as other clients. Additionally, you can use them for technical support - allowing clients to resolve each other‘s questions, minimising the number of support cases and support overhead.
Focus Groups
You can create common interest focus groups for clients, allowing them to discuss specific topics, communicate ideas and share content, such as tips & tricks or photos and videos of how they use your products.
Networking and Private Messaging
The members of your online community can make friends with others, share the information in their personal profiles and send other members private messages.
User-generated Content (Wiki)
You can create sections of your site that are managed by your clients rather than your company. Wiki allows your clients to share their knowledge, related to your product, by creating articles on your site from which other clients can benefit.