Our specialist e-commerce team uses all the advantages of Motive’s robust platform without the restrictions of “off the shelf software”. We ensure that our clients stand out from their competition by offering unique functionality, along with compelling web designs, resulting in a fantastic user experience and maximised online revenue.
The built in functionality increases basket value, improves sales of relevant, high value accessories and feeds more products to larger audiences. Our clients can sell to multiple markets via multiple branded store-fronts and convert sales with tempting offers.
Features and Benefits
Motive’s e-commerce platform is a feature rich solution which can be customised to deliver an outstanding experience of the client’s brand; it is easily integrated into the client’s warehouse/fulfilment systems. Here is a summary of the key features and benefits that can be built into an e-commerce store:
Customisation & Flexibility
Imagineering: as a company focused on helping our clients generate revenue, we champion innovation and excellence. A customer experience that stands out from the competition requires bright ideas, effectively implemented - all of which Motive provides.
USP building (via bespoke development): ASP.Net modular and flexible architecture allows for easy integration of bespoke functionality. Clients can have their own USPs and benefit from standard features.
Design Services: there is no need to be tied to any pre-defined concept. Our web designers will create a site that is completely tailored to the marketplace, gives an awesome user experience, is crafted to engage customers and converts sales.
Increase market share: A luxury brand selling the latest product to top end consumers or an outlet to sell off surplus stock. Both sites can be managed through one administration system, each brand with its own pricing, availability, offers, promotions and data feeds. Whatever the business needs, multiple sites can be deployed and managed easily.
Multi Channel: Collect at Store: each website can be extended to offer collect at store functionality. Automated "ready for collection" emails and SMS can be sent to customers at the appropriate times. Careful integration with back office systems is essential to providing not only real-time in-store stock checking, but also the success of the entire collect at store proposition. Motive's experience in this sector assures success and the greatest return on investment.
Flexible Product Catalogue: Flexible Categories allow you to sell product in all the places your customers would expect to find them. Is shoe polish a "Leather Cleaner" or a "Footwear Accessory"? Put it in both categories so all customers will find it, ensuring each customer is catered for.
Promotional Opportunities: Promotional categories, filled with promoted products, can be added to the main navigation structure. Categories for "Weekend Specials" or "Half Price Handbags" are easily added to the product catalogue to drive customers to key deals.
Rich Product Data: 3D imagery, zoom capable product pictures and video are supported to help customers understand products and make informed purchasing decisions.
Scalability & Platform: With proven reliability built around Microsoft ASP.Net and SQL Server 2008, Motive can scale ecommerce to service the largest multi-channel/multi-brand enterprise. Failover and redundancy can be built in with the exact configuration being tailored to suit websites’ needs.
Sales Driving and Converting
Here’s a taster of our offers and vouchers features, plus up-sell and cross-sell tools:
Offers & Vouchers
Flexibility: Motive provides a flexible rules based offer mechanism. Rules based means identifying products in an offer by characteristic rather than direct association. An offer can be set up once, by characteristic, so that any matching product, now or in the future, will automatically qualify for the offer. In this way, rules based offers are self-maintaining. Offer setup is swift giving you an edge in competitive or reactive short term campaigns.
Offer Pricing & Savings: offers are always displayed where relevant. Any recommendation, cross-sell or up-sell will display offer pricing and savings automatically.
Voucher Codes: by associating a voucher code to an offer customers can receive exclusive discounts, as long as they enter the code into the basket. Additionally, the code can be applied on a URL for affiliates or banner campaigns.
Up-sell/Cross-sell
Up-sell: any type of price break offer can be configured to encourage multiple-purchases. Cross promotion of similar products coupled with rich product detail help the customer make an informed decision to buy the "next model up". The end result is greater average basket value.
Cross-sell: automatic suggestion of accessories will also improve basket value. So long as the items are always compatible and always relevant. This is achieved by way of a flexible rules based compatibility mechanism. Once compatibility is set up the recommendations can look after themselves.
Datafeeds: Extend your reach: data feeds to major affiliate networks and price comparison sites are built in. New feeds can be bolted on and deployed with a fast turnaround.
Management: tracking pixels and tagging are managed automatically and include built in safeguards to ensure only one affiliate, per order, is credited with the sale.
Support: Internet retail never sleeps. A quick build, test and deploy strategy for change, upgrades and support allow our customers to react quickly to fluid market conditions and retain their competitive edge.
Tailored support: UK based support packages are tailored to suit the nature of your business. From 24/7, 365 days a year to scalable support adjusting to the peaks and troughs in your trading calendar.
Low cost of ownership: Our approach to software development means we can offer a competitively priced solution against similar offerings, and because you can have an 'exact fit' support service, you only pay for what you need.
In a fiercely competitive online market we know our solutions have to meet your business needs; this includes delivering the right value for the right price with the right ongoing cost base.