Image courtesy of ejcallow via Flickr
With today’s multitude of data capture channels there’s really no excuse for not personalising your marketing messages. Delivering the right offer to the right customer at the right time is highly effective – better customer experience, reduced marketing costs, and higher ROI. Let’s face it, as a marketer it’s always a good idea to keep your FD happy!
Personalisation isn’t the next big thing, it’s happening now. It’s been proven that people like it and, as many of your customers will be digital natives, they expect it.
You probably have more than enough data, so you need to harness that data to understand your customers & deliver personalised content & recommendations. Send them powerful & precise messages, emails they will value and find interesting.
Motive designs and develops websites that will capture data for you via the Kentico CMS. You can ask customers for their specific interests and then communicate relevant marketing messages to them. Kentico CMS Version 6 has a new online marketing package that will include campaign and lead management as well as improved web analytics. This upgrade is due in spring 2011 – keep an eye on our website for future updates.
Experts in the field predict that the world’s economy is set to be driven by personalisation - don’t get left behind.