As the explosion of blogs on the internet continues to grow – 105 million blogs already in existence with 120,000 new blogs created daily – retailers must realise the importance of having their own corporate blog on the website. It is expected that by 2010 – 70% of all content on the web will be user generated so it is crucial that retailers do not get left behind.

The one to one contact that retailers are able to have with customers is lost in the faceless world of retail websites. Having a blog enables you to project a human voice to your customers and break the formality of the rest of the website. The blog is somewhere you can speak as a human being rather than a company and customers are able to respond and post their own opinions and comments. This helps to build a personal relationship with your customers and you are able to respond and react to their comments, suggestions etc.

Although the idea of customers posting up their own comments and views on products etc is an unsettling concept for some retailers, it is better that consumers have somewhere to do this on your own site rather than elsewhere where the conversation is out of your control and you are unable to respond quickly and effectively.

Another advantage to having a blog is that it will greatly help your SEO strategy. You will be able to write blogs filled with all important keyboards and if you are blogging regularly you will be ensuring your site is full of fresh new content – search engine spiders love websites that are regularly updated.

To find out more about how you can integrate blogging into your e-commerce solution, feel free to contact the experts.