A Relaxing Booking Experience
In the offline world, booking a hotel and choosing where you want to stay is an enjoyable and leisurely experience. People browse through travel brochures and have long discussions with travel agents over where would be best to visit and which hotel would be best suited to their needs.
Is it possible to recreate this relaxing experience in the online world?
E-commerce is very much driven by ensuring that consumers can find what they want as quickly and easily as possible. However, is this really the route that hotel websites should follow? Perhaps consumers want to repeat the laid back experience they have of booking a holiday offline when they are booking through a hotel website?
It is always important to provide those users who already know what they want with the ability book quickly through your hotel website - with the fewest clicks possible. However, hotel websites need to provide users who are just browsing to come up with ideas of possible locations for their holiday plenty of material to look through at their leisure.
Having pages in the site with pictures, video tours, testimonials and other features will help a user who is still making up their mind to be inclined to book with your hotel. Interactive features that are fun and easy to use will help to re-create the informal chats people have with travel agents – hotels could even adopt a Live Chat service where potential guests can chat directly with the hotel.
Hotel websites with the ability to satisfy bookers who want immediacy and those who want to take their time and deliberate over their travel arrangements will be the most successful.
To find out how Motive can ensure that your hotel website appeals to all guests no matter what they requirements – speak to our Hotel Team.
Tags: guests, hotel, hotel website, Online Booking, securing bookings online