As we have discussed in a previous blog, the potential of Web 2.0 in the hotel industry is huge. In particular, online video tours of the hotel are a fantastic opportunity to ‘sell’ your hotel to visitors to your website.

Online videos are an ideal marketing tool for hotels. Potential visitors browsing online continue to expect more from hotel sites and in order to beat the competition it is essential that these expectations are met.

A high quality video that users can easily stream from your home page featuring beautiful imagery of your hotel will be more effective than just still images alone. As well as generating bookings for accommodation, these videos can also generate interest in conference and business facilities at your hotel.

Along with attracting visitors to the hotel, the presence of an online video on your site will improve the overall image of your hotel brand to web users.

The more engaging content you have on your site, the longer visitors will spend browsing and the higher the chance of repeat visits will be. Thus resulting in an increased number of bookings with the hotel.

To see the video tour we have recently implemented into the sites of one of hotel clients, No Ordinary Hotels, visit:

http://www.coombeabbey.com/

http://www.lumleycastle.com/