Online Booking
A key factor in securing bookings with your hotel through your proprietary website is your online booking system. Expecting visitors to fill in an enquiry form or phone the hotel to confirm their booking could lead to you losing the sale as consumers now expect to be able to easily and securely book their reservation online.
Your online booking system should be easy to navigate and simple to use allowing visitors to book quickly and easily with as few amount of clicks and entering of data as possible – users should also be reassured that the reservation they have made is safe and secure. Therefore, your online booking system must provide accurate real time rates and availability. It is not good for your hotel’s image if people are trying to book rooms with your hotel and then discovering that you actually have no availability. This makes your hotel look unorganised and unprofessional. If people have a bad experience using your hotel website they are highly likely to tell other people about it and in turn they will be put off using your website.
A well structured, user-friendly online booking system will also ensure that users feel happy to come back and use the system again. Repeat bookings are key to sustained success and the easier it is for a visitor to book with the website the more likely they are to return and stay with you again.
Motive have successfully integrated online booking systems into several hotel clients websites. To find out how Motive can assist your online bookings, click here.