Corporate responsibility and an acceptable carbon footprint is an issue that is becoming increasingly important to commercial success for all hotel businesses.

The issue of your carbon footprint has become a global problem and as a result a key trend in how a hotel markets itself to potential visitors. More and more guests are taking the environmental policy of a hotel into consideration when choosing their accommodation. Your hotel will be much more attractive to visitors if you have a clear and thorough strategy to ensure your hotel is environmentally responsible.

Your website is a great way of communicating this strategy with your guests and demonstrating the steps you are taking to reduce your carbon footprint.
A great example of a website that has done this is Intercontinental Hotels:

http://www.ihgplc.com/innovation/

They have demonstrated the changes they have made in and around the hotel to ensure they are reducing their carbon footprint. They have managed to do this in a fun and interesting way that will appeal to potential visitors browsing the site and also be picked up by various blogs due to its innovative and fun usability. The more it gets talked about the more interest is created in the website and the more traffic the site will get, leading to increased bookings.

This website demonstrates how you can turn the often tricky task of becoming carbon neutral to your advantage.

To discuss innovative solutions for your website, feel free to talk to our Hotel Team