Hotel & Hospitality Website Solutions

Motive offer a complete range of e-commerce website design & development solutions for the hotel and hospitality industry. Our in-depth understanding of the unique requirements of the hotel industry combined with experienced technical web development staff and innovative web design staff enables us to give you the competitive edge.

Using a collaborative approach e-commerce websites are designed to reflect the character and style of each hotel, replicating your brand experience online, whilst retaining the key marketing principles and calls to action to aquire and retain guests online.

When developing a new hotel website we create a balance of key usability requirements to ensure a booking, with the technical elements that will enable potential customers to find your website such as:

Usability Features:

  • Relevant content portraying your brand experience online
  • Uncomplicated, logical navigation
  • Simplified booking processes with real time availability and pricing
  • Video tours/virtual tours/image galleries
  • Calls to action/marketing messages
  • Brochure downloads
Like any part of a hotel business, its website needs to be kept up to date on a number of fronts. The inventory and rates for rooms need to be updated on a continuous basis, as does the content to keep visitors interested.

Motive offers a full content management system, MotiveWeb™ , to each client, giving you complete editorial control of individual hotels websites (or group level control, should you wish), allowing content to be easily updated, plus last minute promotions and deals can be executed easily by the hotel.


Features of MotiveWeb™ include:

  • WYSIWYG editing - users don't need to learn how to use a complex editor and can see the page they are editing as they progress.
  • XSLT approach - the flexible code can fit into any design, allowing you to make your site as diverse as you like, with different page templates for different products or campaigns you may have running at that time
  • Flexible content - your site can be viewed from any Internet enabled device without the need for multiple sites or different URL's
  • SEO Friendly Content - the source code is minimal and clean due to the XML coding. This makes pages within your site very easy for search engine spiders to index and speeds up load time for users. These two factors will lead to your page being placed higher in the search results.
  • SEO Friendly URLs - MotiveWeb™ will help with your SEO strategy enormously as you can pick and choose what you want the URL of a page to be - this is all done within the editor. The system also automatically generates SEO friendly URLs rather than long query strings which search engines don't understand.
  • Accessibility Compliant - all content will be automatically rendered in order to meet accessibility standards and relevant legal requirements.

All technical aspects of maintaining, positioning and supporting the website are taken care of by our Hotel Supoprt Team, giving you confidence to drive your business forward.

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